Operationalizing Abundance

We walk alongside impact organizations to clarify direction, measure and communicate impact, strengthen operations, and grow values-aligned revenue to build new possibilities for flourishing.

BUILD TO FLOURISH

We help you align values and vision with strategy and systems.

Abundance Collective is a women-led, employee-owned consulting firm. We support leaders of nonprofits, charities, social enterprises, and purpose-driven businesses who want to move beyond scarcity thinking and build impactful organizations rooted in care, equity, and multidimensional wealth.

Whether you’re navigating growth, transition, or complexity – or birthing something new

We combine rigorous strategy, thoughtful systems design, and relational leadership development to help you strengthen your organization’s foundations, operate more effectively, and unlock new levels of abundance for your community.

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We believe flourishing organizations are built when:

  • Strategy is clear
  • Leadership and governance are aligned
  • Impact is measured and communicated with integrity
  • Systems support people rather than exhaust them
  • Revenue models are resilient

Our Services

What We Do

Through walk-alongside coaching, facilitation, and consulting, we support organizations across four interconnected areas of development.

Clarify Direction

We support leaders, boards and teams to define direction, align around purpose, and translate vision into clear priorities.

This may include:

  • Articulating vision, values & impact
  • Anchoring in a theory of change
  • Strategic & operational planning
  • Leadership & board alignment

Measure & Communicate Impact

We help teams build capacity to collect and leverage meaningful data for effective, consistent decision making and communications.

This may include:

  • Measurement indicator selection
  • Storytelling strategy & frameworks
  • Data systems design & implementation
  • Customized toolkits for gathering & telling data-backed stories
  • Ethical, trauma-aware consent protocols
  • Implementation and accountability coaching

Strengthen Operations

We walk alongside teams to build the systems and practices that allow organizations to operate effectively and sustainably – in alignment with values.

This may include:

  • Organizational development & program design/refinement
  • Operational systems, rhythms & workflows
  • Financial management tools & practices
  • Process mapping
  • Leadership development and accountability coaching

Grow Values-Aligned Revenue

We help organizations develop resilient revenue and partnership approaches that support long-term impact – and abundant futures.

This may include:

  • Revenue development strategy
  • Social enterprise development
  • Business planning & feasibility studies
  • Financial modelling
  • Marketing & fundraising playbooks
  • Partnership development strategy
  • Sales mindset & accountability coaching

We focus on building durable skills and practical systems, so your team can continue applying what you’ve learned long after our work together ends.

Our Philosophy

Relational, cyclical, and rooted in care, Abundance Collective co-designs organizations the way living systems work.

We Believe

Value circulates.
Impact grows through reciprocity and shared benefit.

Wealth is multidimensional.
Cultural, social, ecological, and financial capital all matter.

Means and ends are the same.
How we work shapes what we build. Care must be embedded in structure.

Systems shape culture.
Decision-making processes, governance structures, and revenue models can expand possibility and mutuality.

Growth is ecological.
Healthy organizations honour cycles of growth, rest, renewal, and even death.

Shared agreements build collective ownership.
When roles are clear, expectations are explicit, agency is prioritized, and power is shared, people can contribute meaningfully and sustainably.

Our Clients

Who We Work With

We have a strong reputation working with leaders that are navigating growth, transition, or complexity, and want support designing effective, human-centred systems they can sustain.

Charities and nonprofits

Social enterprises

Purpose-driven and regenerative businesses

Foundations and community initiatives

Indigenous organizations and nations

Ecosystem builders and collaborative networks

Clarity, a way forward, an impact measurement framework to work within. Brianna has been a wonderful partner in this work – seeking to understand, flexible to meet our needs, and highly effective in bringing together information and learning as she helps us build internal capacity. And a wonderful human!

Alison King, Associate Director, Strategy, Culture & Organizational DevelopmentYWCA BC

IndigiNews was able to launch as an independent organization thanks to the financial clarity we gained from working with Katie. Through her knowledge transmission, we were able to put in place robust financial systems that have given us confidence in our financial planning and oversight.

Eden Fineday, Publisher, IndigiNewsCEO, tâpwêwin media

When we began planning the FutureProof Forum, the settlement sector was navigating deep funding cuts and real uncertainty. We needed strategic partners to help us build a conference that could guide our members toward revenue diversification. Hilary and Jude delivered, designing and executing a complex, two-day virtual forum with precision and curating a high-calibre lineup of speakers. Together, they held the space with a calm, steady energy that made learning, honest conversation, and mindset shifts possible.

Engagement and feedback from attendees were among the highest we've ever seen – and it showed in the outcome. Our members left with tools and greater confidence to implement social enterprise and impact investment, and report taking tangible steps forward.

Daljit Gill-Badesha, CEOAMSSA

We came to Brianna with a broad request: help us build our foundation as a housing society. She delivered by distilling our early documents and ideas into clear, actionable steps that built on one another through our time together. She brought a deep level of care and investment to the work, including leveraging her network to surface challenges we hadn't yet considered.

Solid State Affordable Housing Society is now meaningfully more established, with a clear path to housing community members at more affordable rates in the short term and grounded direction for our medium- and long-term goals of building affordable housing for racialized migrant communities.

Kassim Jama, Community Researcher & Co-founderSolid State Affordable Housing Society

Hilary is deeply insightful, reflective, and inspiring to collaborate with. Hilary took our team from disorganized ideas to beautiful execution of our Annual Report. She is endlessly generous and gracious in understanding the many plates non-profit organizations are juggling. We look forward to working more with Hilary and the Abundance Collective!

Laurel Dault, Director of ImpactHollyhock

Our Team

Founders

Abundance Collective is a women-led, employee-owned consulting firm that emerged out of Purppl to carry forward its capacity building support for impact leaders and social entrepreneurs.

Katie Green (she/her)

Unceded, Traditional Territory of the Malahat & Quw’utsun peoples (Shawnigan Lake, BC)

Organizational Development & Systems Design

Hilary Henegar (she/her)

Unceded, Traditional Territory of the Quw’utsun people (Duncan, BC)

Impact Strategy, Storytelling & Community Engagement

Brianna Ennis-Brown (she/her)

Unceded, Traditional Territory of the Musqueam, Squamish & Tsleil-Waututh peoples (Vancouver, BC)

Impact Measurement, Business Planning & Organizational Sustainability

Domenica Chieffo (she/her)

Treaty 7 territory of the Blackfoot confederacy and Métis peoples (Calgary, AB)

Operations & People Systems Implementation

Jude Brunt (she/her)

Unceded, Traditional Territory of the Syilx-Okanagan people (Kelowna, BC)

Revenue Strategy, Sales & Fundraising Implementation

Collaborators

Simi Lawoyin (she/her)

Traditional and treaty territory of the Michi Saagiig Anishinaabeg (Mississauga) people (Durham, ON)

Strategy, Governance & Leadership Development

Lina Moreno (they/them)

Tiohtià:ke, unceded territory of the Kanienʼkehá:ka Nation (Montréal, QC)

Project Management, Systems Design and Implementation

Whitney Larson (she/her)

Unceded, Traditional territory of the Musqueam, Squamish & Tsleil-Waututh peoples (Vancouver, BC)

Impact Storytelling, Art Direction & Graphic Design

Alyssa Tataryn (she/her)

Unceded, Traditional Territory of the Syilx-Okanagan people (Kelowna, BC)

Finance, Strategy & Operations

Ecosystem Partners

We operate as part of an ecosystem of trusted relationships, braiding expertise, lived experience, and opportunities for mutual abundance.

Purppl supports capital strategy, social finance, and community asset ownership.
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Thrive Impact Fund provides investment capital to organizations creating meaningful social and community impact.
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Reimagine Work offers tailored HR support and recruitment to help impact organizations attract and retain values-aligned talent.
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Lina Moreno of Projects Differently provides flexible, accessible project planning frameworks that support collaboration, creativity, and equity.
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Together, this ecosystem supports organizations as they build possibilities for flourishing teams and communities.

Let’s Connect

If you are exploring support to build or strengthen strategy, operations, or revenue in your organization, we’d love to get to know you.

Contact Abundance Collective

We do this work on the unsurrendered and treatied territories of the Quw’utsun, Malahat, Musqueam, Sḵwx̱wú7mesh, Tsleil-Waututh, Syilx-Okanagan, Blackfoot confederacy, Michi Saagiig Anishinaabeg, and Kanien’kehá:ka peoples, as well as across the Métis Nation Homeland.

May we honour and continue building the abundance that has long been cultivated by the stewards of these lands.

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